Points raised by DFE that put off candidates:
An easy way to increase the number of people who view your job advert is to make the job title more appealing to them. Internally within the college, the role may be known as an ‘Engagement and Outreach Communications Coordinator', but not many candidates (Especially outside of FE) are going to be typing that into a search box, and therefore they may miss your advert. Therefore, If you are looking to attract a PR Coordinator, then we would suggest that your job advert title should be ‘PR Coordinator’.
There are a few ways we can aid the progression of the correct candidates through AoC Jobs and into relevant jobs at colleges. In today’s candidate-driven job market, your adverts are not only competing with other colleges in the FE sector but with schools, universities and the wider industry. Below we have given you some guidelines that will help ensure that your advert attracts the right candidates and will potentially boost applications to your roles. Straightforward content is the key to success. You have about 8 seconds to catch the interest of the job seeker before they move on to another advert, so make sure your copy is clear and concise. With over 90% of all job searches done via a mobile device ensure job seekers can quickly scan your job advert copy to get what they want.
Here are the top tips for content writing:
If you take the analogy that the job is your product and the job seekers are your customers, you need to make a compelling case for why they should apply for the vacancy. Job seekers value their skills and experience very highly, and if you want them to apply for a job, you'll need to appeal to their wants and needs in the same way you would with a consumer. Think about when you're shopping. Which are the products that catch your eye? What kind of products are your target candidate attracted to? What lessons can you learn from the advertising language they use and the way they are displayed? Looking for a job is a full-time job in itself, so try and keep your job advert to around 800-1,200 words. Both adverts that are too long or short job adverts can be off-putting for candidates as there is either too much initial information or none to make an informed decision. After all, if they want to find out more information about the role, they can read the attached job description. However, you need to give the candidate enough information in the advert to decide to look at the job description. The language you use in adverts can also help to make your advert more attractive to candidates. When you write your advert, try to 'we' and 'our' with 'you' and 'your'. As this will help the candidate to feel like the advert is tailored just for them and you need them in the position.
Head over to our support page to find more tips, articles and answers to FAQs
Heart of the sector.
A job board for the sector by the sector
AoC Jobs is part of the Associatin of Colleges and so understand the pressures and constraints that the sector is going through. Our sole purpose is to provide you with a cast-effective advertising solution that delivers results and a return on your investments.
We don't exist to make a profit, and any mooney made is reinvested back into the AoC to benefit the sector
Our Network.
To help attract more candidates from both within and outside the sector. as well as on a national and local level. One of the benefits of the AoC Jobs website is the ability for you to post your roles on one system quiky, which will then distribute and promote them across a wide range of recruitment channels over the internet
With these sites, we promote you harder to fill roles in these slots, which is unique to AoC jobs. This gives your advert a wider exposure to more candidates both in and outside the sector and therefore helping to increase the number of quality applications.
Industry Partnerships.
AoC Jobs is working with several industry-specific member bodies such as Semta, TRS, IMA, ICE and IAgrE, helping to drive more awareness of STEM and Construction teaching vacancies in FE.
TRS is an industry owned website that we have been permitted to post teaching vacancies onto. Semta an engineering body has created a specific page for their 128,000 industry connections to register their CV which links back to AoC Jobs. Also, they promote AoC Jobs to their database through their e-newsletters.
In addition to this, we have created a get into FE teaching guide for engineers and are working with the AoC to promote roles for the Further Forces, ETF funded programme.
Talent Pools.
Talent pools allow Job Seekers to register their interest in working for your company through AoC Jobs. Create multiple talent pools that jobseekers can register for saving you time and resource, helping you to select the relevant candidates for the role easily.
Also, our Talent Attraction Adverts allow you to attract candidates from outside the sector more easily, especially in typically hard to fill areas. Providing a simple application method as well as AoC Jobs unique marketing strategy, these adverts help you to pro-actively go out into the marketplace to help attract candidates to your company. This feature is a unique element to our annual licence, which can be turned off and on throughout the year to suit your needs. That way, you can access this pool when needed either for permanent or short-term work. This will also help to reduce your need to use agencies for vacancies or re-post adverts and therefore helping drive down your overall recruitment costs.
Mobile Responsive.
AoC Jobs was the first job board in the FE market to be fully mobile responsive. Now with 57% of our total traffic coming from individuals using a mobile or tablet device, we have developed the site to ensure that users get the best experience using AoC Jobs.
Mobile First Design – the whole site has been designed for mobile use first above desktop computers, ensuring that our users get the best experience, are engaged with your brand and adverts whatever device they use to search for jobs.
AoC Apps – With the use of apps increasing year on year, we have created ours to work on both iOS and Android devices, to further develop the mobile experience for our users.
Showcase & Build Your Brand.
Showcase and build your recruiter brand with AoC Jobs. We have several ways to make your brand stand out amongst the competition and attractive to potential candidates looking to apply for your jobs.
Branded Adverts - make all of you adverts stand out amongst the competition by upgrading your basic adverts to enhanced branded adverts. Embed video, add a college banner and make all call to actions in your college colour pallet.
Microsite - Raise the profile of your college and tell our jobseekers why it is such a great place to work, with a microsite. This bespoke profile is designed to fit your college brand/style and colours; you can also embed video content and images to make it stand out.
Banner Adverts – We have a range of banner adverts through out the site to help showcase your college brand and drive click to your chosen destination. Great for Open Days of large campaigns.
Statistics and Data.
To make informed decisions about your recruitment processes, we believe you should have access to all data about your jobs. That is why through our new recruiter dashboard, you will have a dedicated stats section where you can view real-time data on how your jobs are performing.
Artificial Intelligence.
We have invested heavily in new artificial intelligence technology to improve performance and user experience. Whether that is through helping job seekers find your jobs more easily through suggested posts or through Bot Technology helping job seekers to find what they are looking for on the site and answering any queries that they might have.
Innovation.
Our mission is to provide a cost-effective recruitment solution that delivers results. Innovation plays a key part in what we do, so we are always looking at new ways to improve user experience and make life simpler for both job seekers and recruiters.
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